4 Tips to Promote Disciplined Innovation
Published August 22, 2014Â鶹´«Ã½Ó³»â€™s Software Operations group is tasked with bringing to market the technology that allows marketers to make better real-time,...
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Best Practices (22)
From the President: Â鶹´«Ã½Ó³» Innovation | Interview with John Matthews
Published August 22, 2014This month, we are sitting down with John Matthews, President of Â鶹´«Ã½Ó³», to discuss Â鶹´«Ã½Ó³» ROI innovation. John has spearheaded many...
Mobile’s Impact on the Â鶹´«Ã½Ó³» Mix
Published August 21, 2014At the recent MMA New York forum, a two day conference focused on highlighting market trends and innovations in the growing mobile space, a shift was...
Greg Stuart, Mobile Â鶹´«Ã½Ó³» Association
Published August 21, 2014Â鶹´«Ã½Ó³» is proud to work with the Mobile Â鶹´«Ã½Ó³» Association (MMA) and this month’s Â鶹´«Ã½Ó³» Superstar, Greg Stuart. As CEO of the...
7 Tips For Creating A Successful Brand Campaign
Published March 28, 2014With the right brand campaign, you have the potential to establish your organization’s brand in the mind of consumers for generations to come. By...
New News is Best in Super Bowl
Published February 1, 2014Over the past two years, Â鶹´«Ã½Ó³» has measured the impact of over twenty-five Super Bowl advertisements. Despite differences in creative,...
Compare Your Media Mix in 15 Minutes
Published October 25, 2013How They Did It – Cox Communications
Â鶹´«Ã½Ó³» Superstars: How They Did It – Cox Communications
Published October 25, 2013Mark Greatrex is the Chief Â鶹´«Ã½Ó³» and Sales Officer of Cox Communications, a multi-billion dollar MSO, telephony and data provider. Mark was named...
Using the Compare Feature to Check Your Agency's Recommended Mix
Published October 25, 2013The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to...
