Â鶹´«Ã½Ó³»­

Data—it’s the heart and soul of successful marketing campaign optimization. In 2018 however, marketers across industries have an overwhelming variety...

Like hundreds of other senior marketing professionals, Michele Elrod, executive vice president and head of marketing for Regions Bank, was...

Deep Dive: Walk

In the Walk phase, we transition to using the Â鶹´«Ã½Ó³»­ planning software as the starting point for the media plan. In the

There's a debate raging among some marketing professionals about the merits of audience targeting versus broad reach campaigns. Over the past few...

Most with whom we’ve spoken agree, to get maximum use of a Unified Â鶹´«Ã½Ó³»­ Measurement / Total Â鶹´«Ã½Ó³»­ Measurement platform, key stakeholders...

If you’ve been reading our Attribution Buyers Guide series, by now, you’re not only a marketing attribution expert but you probably have a vision for...

During the development of the Attribution Buyers Guide we heard from marketing professionals at companies large and small. Without exception, they...

Â鶹´«Ã½Ó³»­ professionals at companies large and small from all over the globe are facing the same challenge. It has never been easy to measure...

There is no doubt that the challenges facing marketing professionals at companies both large and small have gotten more pronounced over the past few...