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If you’re already using attribution models to shine a light on the impact of each touchpoint in today’s complex customer journey, you’re in good...
Modern retailers require an in-depth understanding of how their existing customers and prospects shop. Armed with the entire internet in the palms of...
It is not surprising that top retailers have been quick to embrace the power of a unified approach to their marketing measurements. Not only does it...
Given the complexity of today’s omnichannel marketing landscape, the importance of strong marketing analytics cannot be understated. This goes beyond...
Today, consumers demand fluid and relevant marketing experiences across the various online and offline channels with which they interact. What’s...
In order to truly engage with consumers and resonate with audiences, marketers need to target consumers at just the right time on their path to...
Today’s marketers live in the age of instant gratification. Consumers today can get what they want, when they want, how they want it. Need to go...
In the past two posts of this three-part series, we’ve explored the history of marketing analytics, diving into the marketing landscape before and ...
As we explored in our first post in this series on the history of marketing analytics, marketing in one form or another has been around for...
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