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In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers...
Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
Anyone who has ever seen an ad for the specific product they have been considering appear in their email, on a website they are visiting, or in their...
Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now...
At Â鶹´«Ã½Ó³», we look forward to exploring the 2019 trends and technologies that will play a role in marketing plans across industries. In...
With the new year beginning, marketing teams across industries are finalizing planning. Many will be making decisions on initiatives to include in...
Today, data-driven marketing is at the core of successful marketing efforts and campaign ROI. In order for marketing campaigns to meet the complex...
For a long time, marketers could only reach consumers via three primary sources: television ads, print ads, and broadcast radio ads. Today, reach...
Predictive analytics is a form of analysis that uses past data to predict marketing trends and scenarios....
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