Using the Compare Feature to Check Your Agency's Recommended Mix
Published October 25, 2013The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to...
ROI Brainâ„¢ Best Practices
Published October 25, 2013The Best Practices Engine: 2 1/2 minute overview.
Ultra-Deep Dive Into Facebook ROI Analysis
Published October 25, 2013Did you know Â鶹´«Ã½Ó³» can attach the entire Facebook dataset of your customers and prospects as part of individual level ROI analysis? If...
Â鶹´«Ã½Ó³» on CNN
Published July 12, 2013CNN's In the Money features a discussion about the big advance in marketing ROI measurement based on Â鶹´«Ã½Ó³»'s patented methodology.
Mobile Advertising ROI: Breakthrough Insights
Published October 2, 2012What share of the mix should you spend on Mobile Advertising? Â鶹´«Ã½Ó³» examined over 500 campaigns to determine the ROI, and combined it...
