Greg Stuart, Mobile Â鶹´«Ã½Ó³» Association
Published August 21, 2014Â鶹´«Ã½Ó³» is proud to work with the Mobile Â鶹´«Ã½Ó³» Association (MMA) and this month’s Â鶹´«Ã½Ó³» Superstar, Greg Stuart. As CEO of the...
Mobile Â鶹´«Ã½Ó³» ROI
Published May 28, 2014Â鶹´«Ã½Ó³» has done it again. First it was Digital Display, then Social Media, and now Mobile — Â鶹´«Ã½Ó³» has consistently been...
Smart Mobile Cross Media Effectiveness (SMoX) Presentation
Published May 7, 2014Upcoming Press Release from MMA:
Breaking Tradition
Published April 22, 2014When you visit a doctor, you expect to get individualized treatment. You’d be stunned if your physician said, “I’ve surveyed one million patients...
The Power of Real Time, Cross Media Monitoring and Optimization
Published April 21, 2014The practice of most large marketers is to perform periodic marketing mix modeling. By its nature, these are rear-view mirror analyses that use data...
7 Tips For Creating A Successful Brand Campaign
Published March 28, 2014With the right brand campaign, you have the potential to establish your organization’s brand in the mind of consumers for generations to come. By...
How to Best Optimize your Media Plan Across Your Brand
Published March 24, 2014Â鶹´«Ã½Ó³» has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to...
How to Optimize Search Based on a Complete Cross-Media View of Â鶹´«Ã½Ó³» ROI
Published February 25, 2014Â鶹´«Ã½Ó³» was the first company to show how advertising drives search behavior, and ultimately sales, and synergies. This webinar will show...
TED Talk
Published February 21, 2014Rex Briggs discusses how technologies that deliver information just in time will enable a shift from knowledge workers to insight.
