Trends and Window of Opportunity in the Shifting Â鶹´«Ã½Ó³» Landscape
Published March 27, 2015Rex Briggs, CEO of Â鶹´«Ã½Ó³», discusses how the world is changing in this resourceful video. How can we make the changes we want to see...
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SMOX: Making Â鶹´«Ã½Ó³» Work Harder with Mobile
Published March 18, 2015Â鶹´«Ã½Ó³» and Mobile Â鶹´«Ã½Ó³» Association (MMA) released the findings from its Smart Mobile Cross Â鶹´«Ã½Ó³» Effectiveness (SMoX) study.
iWatch
Published March 12, 2015
Mission Control Dashboard
Published February 5, 2015The media landscape is changing at light speed, yet you are accountable for every dollar spent and budgets are always tight. Â鶹´«Ã½Ó³»'s...
Best Practice Engine & Library
Published January 15, 2015Imagine if the busy marketing team had a guardian helper on their shoulder whispering relevant tips to be effective as the team develops marketing...
ROI Brain in Practice: Automotive Client Example
Published January 15, 2015How the ROI Brain works in practice, as illustrated by an automotive client example:
Â鶹´«Ã½Ó³» Calendar, Digital Asset Management with Meta Data
Published January 15, 2015Included in the software is a robust web-based marketing calendar that automatically takes the plans generated by the ROI Brainâ„¢ budget optimization...
Impact Based Planning Software
Published January 14, 2015Impact Based Budget Allocation software helps the marketer create an optimal budget plan. To create the most impactful budget plan, the software...
Bring Granularity, Leverage and Flexibility into TV Buying
Published January 7, 2015To make TV recommendations more flexible and actionable for media buyers and marketers, a new feature in the Impact Based Planning software provides ...
