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In this webinar, Â鶹´«Ã½Ó³»­ will take you through the ins and outs of portfolio planning, and how you can optimize your budget across...

To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. Â鶹´«Ã½Ó³»­â€™s...

Â鶹´«Ã½Ó³»­â€™s Software Operations group is tasked with bringing to market the technology that allows marketers to make better real-time,...

This month, we are sitting down with John Matthews, President of Â鶹´«Ã½Ó³»­, to discuss Â鶹´«Ã½Ó³»­ ROI innovation. John has spearheaded many...

In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...

Â鶹´«Ã½Ó³»­ has done it again. First it was Digital Display, then Social Media, and now Mobile — Â鶹´«Ã½Ó³»­ has consistently been...

Upcoming Press Release from MMA:

When you visit a doctor, you expect to get individualized treatment. You’d be stunned if your physician said, “I’ve surveyed one million patients...

The practice of most large marketers is to perform periodic marketing mix modeling. By its nature, these are rear-view mirror analyses that use data...