Â鶹´«Ã½Ó³» Superstars: Michele Elrod, Regions Financial
Published January 6, 2015| Michele Elrod Executive Vice President, Regions Financial Corporation |
| Â鶹´«Ã½Ó³» is proud to work with Â鶹´«Ã½Ó³» Superstar, Michele... |
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Knowledge is Power
Published November 13, 2014Learn how marketers are using Â鶹´«Ã½Ó³»'s ROI BrainTM software to get the right message to the right people at the right time, and have...
Â鶹´«Ã½Ó³» Superstars: Joe Hoholick, Amgen
Published November 6, 2014| Â鶹´«Ã½Ó³» is proud to work with Â鶹´«Ã½Ó³» Superstar, Joe Hoholick. As Executive Director of Â鶹´«Ã½Ó³» at Amgen, Joe leads DTC... |
Optimize Your Budget Across Campaigns
Published September 17, 2014In this webinar, Â鶹´«Ã½Ó³» will take you through the ins and outs of portfolio planning, and how you can optimize your budget across...
National + Local Media Optimization
Published August 22, 2014To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. Â鶹´«Ã½Ó³»â€™s...
4 Tips to Promote Disciplined Innovation
Published August 22, 2014Â鶹´«Ã½Ó³»â€™s Software Operations group is tasked with bringing to market the technology that allows marketers to make better real-time,...
From the President: Â鶹´«Ã½Ó³» Innovation | Interview with John Matthews
Published August 22, 2014This month, we are sitting down with John Matthews, President of Â鶹´«Ã½Ó³», to discuss Â鶹´«Ã½Ó³» ROI innovation. John has spearheaded many...
How to Reach Your Strategic Target — Minimum Composition Index
Published August 22, 2014In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...
Mobile Â鶹´«Ã½Ó³» ROI
Published May 28, 2014Â鶹´«Ã½Ó³» has done it again. First it was Digital Display, then Social Media, and now Mobile — Â鶹´«Ã½Ó³» has consistently been...
