Connection of Brand Attitude to Consumers Behavioral Data
Published January 13, 2017Mike Eichrost, SVP at Citibank talks about how Â鶹´«Ã½Ó³» has helped him connect the Citi brand attitude to consumer behavioral data.
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ROI Brainâ„¢
Published August 12, 2016This video demonstrates how you can build relationships with your consumers with Â鶹´«Ã½Ó³»'s ROI BrainTM software.
Customer Testimonials
Published July 14, 2016What do Â鶹´«Ã½Ó³» users have to say about us?
2016 ARF Ogilvy Gold Award Winner: BIG Data - Warner Brothers powered by Â鶹´«Ã½Ó³»
Published July 8, 2016As a theatrical campaign was unfolding, the Warner Brothers Home Entertainment team hired Â鶹´«Ã½Ó³» to strategically aggregate BIG Data...
Â鶹´«Ã½Ó³» Roadmap: What's New, What's Next
Published July 1, 2016Christine Grammier, COO of Â鶹´«Ã½Ó³», will introduce Â鶹´«Ã½Ó³»'s new capabilities including, the new customer portal and...
Flaws in Attribution Are Costing the Industry Billions in Profits - 5 Mistakes Every Marketer Should Avoid
Published June 14, 2016A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...
Mobile in the Mix
Published May 26, 2016Greg Stuart, CEO at the MMA presents at the Â鶹´«Ã½Ó³» Roundtable in NYC.
From Science Fiction to Science Fact
Published February 29, 2016
How To Know Who is Exposed To Which Messages
Published January 25, 2016In the US alone, each consumer is exposed to 5,000 paid ads per week totaling 260,000 per year. Â鶹´«Ã½Ó³» tracks every touchpoint delivered...
