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Today鈥檚 marketers know they must continue to evolve how they measure, analyze, and communicate the success of their campaigns. It鈥檚 no longer enough...

Ask a marketer if their brand鈥檚 image is important to the success of their business. Unless they work for an exceedingly unusual company, chances are...

The holiday season is right around the corner 鈥� and for many marketers, this presents an opportunity to close out 2020 on a high note. However, this...

In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage a consumer鈥檚 personal data. If they wanted to...

Consumers are becoming increasingly aware 鈥� and increasingly uncomfortable 鈥� about data collection in their day-to-day lives. In fact, chances are...

For years, many businesses have operated on a slightly modified version of 鈥渂usiness as usual.鈥� CMOs may have been demanding data to prove the...

Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become clear: The business environment is changing, and...

In today鈥檚 volatile business environment, marketers must be able to detect shifts in consumer behaviors and attitudes while finding new ways to adapt...

It鈥檚 never been easy to precisely quantify how marketing activities influence your bottom line 鈥� and in today鈥檚 business environment, this has become...