How Will COVID-19 Affect Â鶹´«Ã½Ó³» Spend?
Published June 1, 2020Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have a greater impact on ad spend than the 2008-2009...
Free Training Tools & Courses for Cross Channel Marketers
Published May 13, 2020As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a perpetual student. That’s why every year, thousands...
Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Published May 13, 2020Last week, we held our much-anticipated webinar Q&A: Maximizing Â鶹´«Ã½Ó³» Impact in Unpredictable Conditions. It featured some of our foremost...
Is Â鶹´«Ã½Ó³» Mix Modeling Still Relevant Today?
Published May 4, 2020Â鶹´«Ã½Ó³» mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
Upcoming Webinar: Maximizing Â鶹´«Ã½Ó³» Impact in Unpredictable Conditions
Published April 20, 2020A rapidly changing consumer marketplace creates a widespread uncertainty.
Using Â鶹´«Ã½Ó³» Impact Measurement to Respond to Changing Consumer Behavior
Published April 13, 2020One of the key attributes of a successful marketer is the ability to identify changing consumer behaviors and respond quickly.
Customer-Centric Measurement in the Era of Privacy, Regulation & Security
Published April 6, 2020Â鶹´«Ã½Ó³» was recently invited to attend the ANA Masters of Data and Technology Conference in Orlando, FL. This exclusive event presented...
The 5 Key Benefits of Using Our Advanced Â鶹´«Ã½Ó³» Attribution Platform
Published March 20, 2020At Â鶹´«Ã½Ó³», we’ve designed our Â鶹´«Ã½Ó³» Measurement and Optimization Platform to provide all of the tools the modern marketer needs to...
Webinar Recap: The Future of Attribution Beyond Cookie Based Advertising
Published March 18, 2020Last week, on March 12th, our Chief Data & Technology Officer, Dr. Michael Cohen and Head of Product, Robby Bryant explored the future of...
