From Grains of Sand to Â鶹´«Ã½Ó³» Plans
Published March 8, 2018Rex Briggs, Founder & CEO of Â鶹´«Ã½Ó³», talks about how the ROI Brain® calculates more combinations of media plans than all the grains of...
Don't Outspend the Competition... Outsmart Them
Published March 5, 2018"Giving consumers the right message is great, but we need to reach the right people first," according to Jaime Date, Advanced Analytics Manager at...
Do Clicks Matter To Your Business?
Published March 1, 2018Jaime Date, Advanced Analytics Manager at Allstate, shares how Â鶹´«Ã½Ó³»'s platform has helped her team discover that the number of...
Is Broad Reach the Key to Â鶹´«Ã½Ó³» ROI? – Part 2
Published February 28, 2018The Shortcomings of a Broad Reach Approach
First, an underlying assumption of a broad reach approach is that advertising creative and messages appeal...
Leading Retailer DSW Joins Hands with Â鶹´«Ã½Ó³»
Published February 27, 2018Â鶹´«Ã½Ó³», leading provider of global AI-based marketing optimisation and analytics software, has announced a new relationship with DSW...
DSW Selects Â鶹´«Ã½Ó³» to Improve Store Performance
Published February 27, 2018US-based footwear and accessories retailer DSW has selected Â鶹´«Ã½Ó³» to gain person-level insights of its footwear and fashion customers,...
Test & Learn
Published February 26, 2018Brad Feinberg, Senior Director of Media at MillerCoors, talks about how Â鶹´«Ã½Ó³» gives you the opportunity to test & learn, the result of...
Demonstrating Potential Impact of Optimization on Shareholder Value
Published February 23, 2018For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may...
Footwear Retailer DSW To Work With Â鶹´«Ã½Ó³»
Published February 23, 2018DSW Inc., the footwear and accessories retailer, has selected Â鶹´«Ã½Ó³» to help it track activity at both online and offline touchpoints...
