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A brand’s reputation is one of the oldest markers of a business’s commitment to making customers happy. From a consumer’s perspective, a good...

The philosophy behind marketing products or services to consumers has been around for centuries. Even in pre-literate societies, artisans would give...

Today, marketers know they need to prove value to the C-suite – and with many marketers receiving sizable budgets for their holiday campaigns, the...

In 2021, the retail industry experienced rapid change and disruption as customers made new retail decisions depending on the state of the...

The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being hit exceptionally hard. In a short period of...

Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have a greater impact on ad spend than the 2008-2009...

As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a perpetual student. That’s why every year, thousands...

Last week, we held our much-anticipated webinar Q&A: Maximizing Â鶹´«Ã½Ó³»­ Impact in Unpredictable Conditions. It featured some of our foremost...

Â鶹´«Ã½Ó³»­ mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...