Â鶹´«Ã½Ó³» Awarded Patent Recognition for Latest Innovation
Published November 19, 2018Leadingprovider of marketing analytics and attribution, Â鶹´«Ã½Ó³», announced it was recently awarded a new patent by the United States...
Posts by:
Â鶹´«Ã½Ó³»
Â鶹´«Ã½Ó³» Names Chief Data Science Officer
Published November 19, 2018In New York, marketing measurement and optimization specialist Â鶹´«Ã½Ó³» has appointed Michael Cohen as SVP, Chief Data Science and...
New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives
Published November 19, 2018New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level...
Your AI Does Not Need Tickets To The Big Game
Published November 19, 2018Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify,...
The Best Digital Â鶹´«Ã½Ó³» Stats We’ve Seen This Week
Published November 19, 201899% of marketers believe in person-level measurement, yet just 42% execute it
Â鶹´«Ã½Ó³» has delved into the state of person-level data...
TechBytes with John Matthews, President at Â鶹´«Ã½Ó³»
Published November 19, 2018Last August, Â鶹´«Ã½Ó³» added a Chief Data Science and Analytics Officer to the team — a nod to the inevitable shift toward increased...
College of Engineering Announces Big Data Minor
Published November 16, 2018In five years, there will be more than 30 billion smart devices in the world, all producing data to be analyzed, collected, and shared,
Where Are Market Research and Analytics Falling Short?
Published November 16, 2018Through a special arrangement, presented here for discussion is an excerpt of a from the Joel Rubinson on Â鶹´«Ã½Ó³» Research...
Waste in Advertising: Stats and Solutions of Misattribution
Published November 15, 2018The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google found more than 56% of ad impressions are never...
